BlueCare Direct

First Priority Life Insurance Company

Be among the first to experience the exciting new health care coverage plan designed especially for individuals just like you. And, since BlueCare Direct* is a health care coverage plan for individuals, it allows you to "go direct" to us for quality health insurance you can trust—at a price you can afford.

You get superior health care coverage, at the best value. Here are just a few reasons why BlueCare Direct may be just what you need:

You save money—We take your age, gender and overall health and wellness into account, which can translate into lower monthly premiums.

More flexibility and more freedom—Our flexible plan design allows you to choose the deductible options that best fit your needs and budget.

More choices—BlueCare Direct offers an extensive provider network that gives you access to the best, most qualified doctors, specialists and hospitals—locally and nationally.

More benefits—A full range of benefits to keep you healthy are available to you, including prescription drug coverage and health and wellness programs.

Get the Blue Cross^® coverage you want, at a price you can afford. Go direct with BlueCare Direct.

For more information or to enroll, please take a look at the information listed on the right of the page, and then call 1-888-728-3840 and a service representative will assist you.

Coverage is available only to applicants. Coverage for dependents such as a spouse or children is not available.
Not everyone will qualify for BlueCare Direct coverage.