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Our Company

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To be at the forefront of innovation and delivery of improved health management and financing services that promote healthier communities.


The company’s mission is to provide integrated health care services and products to improve the quality, accessibility and affordability of health care in the populations it serves.

Company Profile

Since 1938, Blue Cross of Northeastern Pennsylvania has proven to be a vital health partner in northeastern and north central Pennsylvania. In addition to delivering the finest quality of health care coverage options to companies and individuals, we serve as a catalyst for health and wellness throughout the entire region by implementing and supporting several initiatives that make for a healthier community.

No matter who we are serving, Blue Cross of Northeastern Pennsylvania aims to be at the forefront of innovation, delivering solutions that support improved health management for individuals, promote personal accountability for health and wellness, and provide more affordable health care for healthier communities.

Blue Cross of Northeastern Pennsylvania got its start right here in Wilkes-Barre in 1938. After just one year, membership had risen to an impressive 10,140. Back then, a family could be covered for $1.90 per month. In return, each family member was guaranteed up to 21 days of hospital care.

Today, we're nearly 550,000 members strong, and proudly serve the many businesses and families within our highly diverse 13-county service area.

Of course, being number one is more than a matter of pride. It's a responsibility, and one we take seriously. Because today, as always, we are dedicated to providing you with the greatest choice of coverage, the largest networks of health care providers and an unmatched level of customer service…all at an affordable price.

Learn more about Our History.

Code of Business Conduct

Hospital Service Association of Northeastern Pennsylvania, its subsidiaries and affiliates support the ethical principles that have been synonymous with our company since 1938. We believe that acting ethically and responsibly is the right thing to do, for us as individuals and for our business.

Our Company has developed a Statement of Corporate Ethics and Code of Business Conduct (“the Code”) which has been designed to give our employees specific guidance on how to act ethically while performing work on behalf of the company. Each employee is expected to embrace the principles of the Code, as well as our company’s core values:

  • Integrity
  • Trust
  • Respect
  • Commitment

The Code is our compass for doing business the right way. It reinforces our core values and is the foundation of our strategic mission. Individuals and organizations that conduct business with us or who act on our behalf are expected to abide by the Code.

A Corporate Compliance Helpline has also been established to give members and employees a way to voice their concerns effectively and anonymously. If you have a concern or question about our Code, please call the helpline at 1.888.887.8186.

2013 Statement of Corporate Ethics and Code of Business Conduct