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BCNEPA Expands Holistic Health Discounts

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February 18, 2010

February 17, 2010, Wilkes-Barre, PA — Blue Cross of Northeastern Pennsylvania has expanded its offerings of local holistic health discounts with a new program called Blue365®.

Blue365 seeks to help members improve their mental, physical and spiritual well-being by offering savings on various alternative health and wellness treatments, fitness and weight control programs and hearing and vision services.

With Blue365, which expands BCNEPA’s current MyHealth Mart® program, members can receive lower prices on an array of offerings including martial arts, aromatherapy, yoga and fitness classes along with nutritional counseling and weight management programs. Subscribers need only show their BlueCare ID cards to access valuable savings at local businesses participating in Blue 365 and MyHealth Mart.

Members can view a list of participating providers via To call up the list, users can click on the “MyHealth Solution” link in the left corner of BCNEPA’s Web site and visit the “MyHealth Mart with Blue365” link in the same area.

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About Blue Cross of Northeastern Pennsylvania
Blue Cross of Northeastern Pennsylvania is an independent licensee of the Blue Cross and Blue Shield Association headquartered in Wilkes-Barre.  It offers a comprehensive portfolio of health insurance products and administrative services to approximately 600,000 individuals in 13 counties in northeastern and north central Pennsylvania.  The company’s mission is to provide innovative solutions that support more affordable health care, promote personal accountability for health and wellness, and offer superior service and partnership to employers, members, and providers.

Anthony Matrisciano
Phone: 570-200-6310