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Blue Cross of Northeastern Pennsylvania Earns American Heart Association Workplace Wellness Honors

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December 20, 2010

Only company in NEPA to receive Platinum Acheivement and Worksite Innovation Awards


December 20, 2010, Wilkes-Barre, PA- Blue Cross of Northeastern Pennsylvania (BCNEPA) was recently recognized for its leadership in creating a culture of workplace wellness for its employees.

For the third consecutive year, the American Heart Association (AHA) has awarded BCNEPA its top honor for employers, the Start! Fit Friendly Company Platinum Award.  And, for the first time, BCNEPA received the AHA’s Worksite Innovation Award as well. BCNEPA is the only company in the region to receive both honors, and one of only 44 companies nationwide to receive the Worksite Innovation Award.

Awarded annually, Start! Fit Friendly designations recognize companies that support employees’ physical activity, promote healthy eating options, and offer constant education and incentives around healthy lifestyle choices. The Platinum level award is the highest honor granted by the American Heart Association nationwide. BCNEPA’s Blue Health Solutions program, which is available to any company that does business with BCNEPA, was cited as a key factor in the award decision.

BCNEPA received the Worksite Innovation Award specifically because of programming available at the company’s wellness center during the past year, including activities for National Employee Health & Fitness Week, March Madness, ‘Maintain, Don’t Gain’ and desk side stretch programs.

"We initiated our wellness programs for the benefit of our employees, not to win awards," said Dr. Leo M. Hartz, Chief Medical Officer for BCNEPA. "But to repeatedly earn recognition like this from an organization as respected as the American Heart Association emphasizes the value of these programs and speaks to our commitment as a company to assist our employees in developing a healthy lifestyle."

About Blue Cross of Northeastern Pennsylvania
Blue Cross of Northeastern Pennsylvania is an independent licensee of the Blue Cross and Blue Shield Association headquartered in Wilkes-Barre.  It offers a comprehensive portfolio of health insurance products and administrative services to approximately 600,000 individuals in 13 counties in northeastern and north central Pennsylvania.  The company’s mission is to provide innovative solutions that support more affordable health care, promote personal accountability for health and wellness, and offer superior service and partnership to employers, members, and providers.

Media Contact:
Anthony Matrisciano