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BCNEPA Celebrates 75 years of “Leading the Way”

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By: Anthony Matrisciano
May 28, 2013
Blue Cross of Northeastern Pennsylvania’s new 75th anniversary logo.

Wilkes-Barre, PA – Blue Cross of Northeastern Pennsylvania (BCNEPA) has released a new logo design to proudly mark its 75th anniversary this year. The logo will be visible on company materials, advertising, and at regional health and community events through the end of this year.

A major local employer with nearly 800 workers across the region, BCNEPA has been “Leading the Way” for a healthier community since 1938, when it first offered hospitalization coverage to local coal miners.

Today, BCNEPA provides wide-ranging individual and group health insurance coverage options – as well as comprehensive health management and wellness programs – to more residents in northeastern and north central Pennsylvania than any other insurer.

For more information about the products and services offered by BCNEPA, visit 

About Blue Cross of Northeastern Pennsylvania

Headquartered in Wilkes-Barre, Blue Cross of Northeastern Pennsylvania is an independent licensee of the Blue Cross and Blue Shield Association. BCNEPA offers a comprehensive portfolio of health insurance products and administrative services to more than 540,000 individuals in 13 counties in northeastern and north central Pennsylvania. The company’s mission is to provide integrated health care services and products to improve the quality, accessibility and affordability of health care in the populations it serves.