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Open Enrollment Ended March 31st. If you have a qualifying life event, you may still be able to buy coverage for 2014. Call us today at 1.866.514.2454. Learn More

BlueCare Direct Advantage

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First Priority Life Insurance Company®

This qualified high deductible insurance plan has all the benefits and features you expect, plus the advantage to control your health care dollars. Advantage combines the cost-sharing features of a PPO with the ability to save you money on a pre-tax basis.

  • A low premium cost with higher deductibles for care—Lets you control where your health care dollars go
  • Pair up this plan with a Health Savings Account for a tax advantage to offset the higher deductible
  • The lowest out-of-pocket costs when you use doctors and facilities within our PPO network
  • Pay nothing for preventive benefits, and take advantage of our many health and wellness services available at no charge with Blue Health SolutionsSM
  • Coverage almost everywhere—from Paris, Texas to Paris, France—with BlueCard®
  • Blue Distinction Centers offer high quality specialty care
  • Prescription drug coverage and both medical and prescription drugs share the same deductible

Need more information?

Click on the links to your left. Need more help? Email a service rep through Self-Service or give us a call at 1.888.338.2211 or (TTY) 1.866.280.0486, weekdays, between 8 a.m. and 5 p.m.