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Highmark Direct Retail Stores in Northeastern Pennsylvania

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We’re Here to Help! New Name, Same Great Coverage

Retail Store Location

Open weekdays, between 8 a.m. and 5 p.m.

TJ Maxx Plaza
1754 East 3rd Street
Williamsport, PA 17701

Blue Cross of Northeastern Pennsylvania is now Highmark Blue Cross Blue Shield.

Stop by one of our retail stores. Our friendly staff can answer your questions and help you find a plan with the benefits, out-of-pocket costs and PPO network of doctors and hospitals that are best for you, your family and your budget. If you qualify, we’ll even help you apply for federal financial assistance to help pay for your plan.

Visit for more information. Or to find a store near you, visit our store locator tool. If you have a tight schedule, you can also schedule an in-store consultation with one of our associates by using our online scheduling tool.